Thinner, Faster, Lighter
We live in a throw away, consumerist world that is forever seeking new technology to make our lives more complete and fill the hole left by any preceeding technology. This hole, an illusion forged by marketing companies, creates a sense of loss or longing in which we live out our techno lives. Thinner, Lighter, Faster is a reactionary work that seeks to monumentalise ageing technolgy and re-eveluate just how important new technology is today. By placing objects from the not so distant past and placing them in a space which forces the viewer to gaze in awe at them, the viewer is given the chance to re-iconify the product using the device of memory rather than visual advertising. The angle at which the objects are placed makes them difficult to identify at first, but upon closer inspection the viewer is rewarded with a detailed image of a technological icon now left as a distant memory from an assumed happier past.
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| From the series "Thinner, Faster, Lighter." © Matthew Fagg |
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| From the series "Thinner, Faster, Lighter." © Matthew Fagg |
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| From the series "Thinner, Faster, Lighter." © Matthew Fagg |
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| From the series "Thinner, Faster, Lighter." © Matthew Fagg |
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| From the series "Thinner, Faster, Lighter." © Matthew Fagg |
Matthew Fagg's Biography
Matthew has been a professional photographer for 14 years. He began his career in the mid 1990s working as an assistant for fashion and still life photographers, including Judson Baker, Paul White, Anna Stevenson and Dennis Pederson. He gained is first commission with Sugar magazine in 1998 and was subsequently commissioned by various celebrity fashion magazines including You, Celebs on Sunday and Reveal. Famous faces he has Mark Ronson. He insists he is not, nor will ever be photographed include Alan Carr, Kanye West and a “Pap”.
Matthew owns and directs Revolution - a 360º product photography company based in London and Cambridge.
website: www.revolutionphotographic.com
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